Gigi
When I first joined Gigi we were an advertising platform for Amazon Streaming TV campaigns exclusively, enabling brands and agencies to launch, optimize, and measure STV and leverage unified ADSP and AMC metrics.
In May of 2025 we re-launched Gigi as an agentic AI media manager purpose built for the Amazon DSP. This new iteration of Gigi focuses on agencies managing multiple advertisers, enabling them to codify their best practices, build custom agentic workflows, and manage their campaigns more efficiently while investing time back into strategic work.
During out initial STV product, Gigi’s marketing focused on building out our blog, social, downloadables, and podcasts in an effort to drive inbound leads.
However, once we pivoted to AI in May of 2026, our focus has been to leverage our CEO’s industry expertise and personal brand as a means to establish credibility and awareness. Marketing efforts have been refined and currently encompass Cherry Picked, our CEO’s weekly AI and commerce newsletter, our Release Notes product email for customers, and customer stories (both written and video).
Web + Content
The blog used to only account for 8.46% of all web sessions, but has since increased 161.2% to now account for almost a quarter of all web sessions (22.1%).
The old STV Gigi content focused heavily on the unification of Amazon and 1P data via Amazon Marketing Cloud to both build target audiences and measure both on- and off-Amazon performance. Currently the Gigi blog houses weekly editions of Cherry Picked and case studies that focus on how agencies should be thinking about agentic AI, restructuring teams, and agentic workflows.
Since joining Gigi, relaunching our agentic AI offering and revamping our home page, total web sessions have increased 7.8x.
The Cherry Picked newsletter was created as a means for our CEO to disseminate his industry expertise across both Amazon Ads and Agentic AI.
Since relaunching in September, the newsletter has seen a 44% increase in subscribers and an average open rate of 52%, with shoutouts from industry leaders across their own newsletters and socials.
case studies
case studies
Customer case studies is one of the most critical components of Gigi’s current marketing strategy. As a smaller startup, our focus has been building credibility.
Using real, customer stories enables us to drive visibility across prospective agencies and internally at partners like Amazon with tangible results.
This is done across both written and video, and by participating in awards like the Amazon Partner Awards.
In 2025, my case study with Beekeeper’s Naturals won Gigi the 2025 Amazon Technology Innovation award and was featured across Amazon Ads platforms, social, and unlocked podcast opportunities with eMarketer.
For all video shoots, I own production end to end, coordinating scripts, talent (if needed), videographers/editors, and final output.
Events: The Gigi House
The Gigi House is an annual experiential event that takes place during the Amazon unBoxed conference. This is an off-site house branded in a Gigi theme, and acts as a place for the team to meet prospective and current customers and partners, as well as host networking events and happy hours around the conference schedule.
Gigi House was first conceptualized in 2024, and I own all logistical planning and execution for the event from annual themes tied to the conference city, to merch, events, vendor management, and more.
2025: Vintage Concert Hall
This year’s theme was built around Nashville and nostalgic concert experiences. I wanted Gigi House to feel like you were walking into a concert venue equipped with a merch stand, custom-pressed Gigi/AI themed records, Gigi snacks, and live music as a way to help humanize AI.
This year’s theme was built around Austin and bringing the Gigi cherry logo to life. Gigi was still an STV-focused platform at the time so messaging tied into “unlocking the power of STV” with custom vintage keychains, cherry-flavoured candy and drinks, and everything decked out in Gigi red.
2024: Cherry and Country
