MINDBODY x KYRA
Growing a global community through thoughtful brand & content marketing.
Why I’m Right for Mindbody + Classpass…
With over 9 years in content marketing, I have experience building comprehensive content plans across blog, social, video and more driving business results.
I have extensive knowledge in social media management, content marketing and branding across a variety of industries, company sizes and demographics. Working with both agencies and cross-team I’ve developed brand and content strategies to increase awareness and foster brand affinity with consumers.
Additionally, I have a passion for content marketing, building narratives that drive engagement, and a #GSD attitude - no task is too big or small.
Content Builds Community.
Over the past 5 years, I’ve worked with various brands to build authentic, data-driven and valuable content that connects with an audience and builds a community; identifying trends within specific industries and company ecosystems to craft content that converts.
Why Later?
I have been a HUGE fan of Later for several years (right around the rebrand from Latergramme), and have followed Later’s exciting and extensive growth as a company to where it is today.
As a fan of Later, I am familiar with many of Later’s marketing channels, and have been a consumer of its newsletter, videos, courses, blogs, TTYL podcast and LaterCon since I discovered the brand.
Later is what I would call my unicorn job; as such a big promoter and fan of the company and its culture, I’m passionate not only about the job, but Later as well, and would be honoured to be a part of the team.
Recent Work
ladySTUDIOS
As Co-Founder and Creative Director, I oversee all branding touch points including logo, typography, and brand colours. I also manage all social media and marketing efforts, as well as ladySTUDIOS’ weekly newsletter.
Kyra Petticrew
I use my personal social profiles to showcase my branding expertise, market ladySTUDIOS and my upcoming poetry book, and share snippets of my life including fashion, style, home decor and events.
Berkeley
As the Director of Marketing, I oversee Berkeley’s branding, content marketing (I write all of our internal and external content), lead generation campaigns and new product launches.